Fergie Fudgehog?

Microsoft Corporation has developed a new gaming product directed towards the younger age bracket. The game, Viva Piñata, is part of the company’s new tactic trying to promote its latest product, Xbox 360, to children. Because the traditional Xbox consumers are males ages eighteen to thirty-four and only make ten percent of Microsoft’s total profits, the child product is a giant risk to the technological empire. Microsoft is going to be competing in a market where companies like Nintendo and Sony have already dominated with products like Pokémon and Playstation. The company, however, is willing to make the venture to promote their new character, Fergie Fudgehog, and create a Saturday morning cartoon by fall in hopes of expanding their empire to yet another branch of entertainment.

Bill Gates, executive administrator and designer of Microsoft, has expanded his company into a financial empire since his invention of the Windows computer program in 1987. Today, Microsoft has products in various branches of electronics that range from computer hardware to Xbox games. As one of the world's leading economic tycoons, Bill Gates is easily named one of the 21st century's captains of industry. In the late 1800s, the major rise of entrepeneurs created a stir that soon earned them the nickname "robber barons". Whether these men were actually "captains of industry" or "robber barons" is a matter of opinion, however there is an undeniable connection between the monopolies of the steel and oil industries under leaders such as Andrew Carnegie and J.P. Morgan of the 1800s and Microsoft under Bill Gates today.